Don't Go It Alone: How to Find the Right Ally for Global Expansion

By the end of Q3 2019, Netflix had 158.3 million paying subscribers worldwide, about 62 percent of whom lived outside the US. After expanding into Amsterdam, Paris, Sydney, and Berlin over the last year, the company now has 19 office locations across 14 countries. Meanwhile, Spotify has successfully optimized local music preferences and personalized features to

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